Originally Posted by Sundi
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Hi Sheila! Hmm...I surprised myself with this idea! I usually come up with stuff like this in the middle of the night and loose it by morning. This actually came during waking hours when my retention is a lot higher  so here it is.
Do you know anyone in your niche? I was at a networking event yesterday and there were a couple of event planners there. I was thinking if you could find one and offer to buy lunch it would be great to pick, pick and pick his/her brain some more! I'd say hit a newtorking even in your area and see if you can find one. I suggest that source simply because most people there are in attendance to connect and help. If you find the right person you could totally build your business plan off of their needs. Ask questions like "What pains you most about your business?", "What 5 tasks would you like to delegate if you found the right person?", "If for some reason you couldn't make it in on any given day what tasks (aside from food prep) might you worry the most about?". See where I'm headed?
I was at a VA website the other day where the VA called and surveyed a bunch of people in her niche with question sabout their business and she posted the results on her site. In exchange she linked back to the sources through their website. It was pretty nifty. (If that VA is here I'm sorry I don't recall your name or company name or I would have linked back!) I'm sure she used her finding in a unique way to build her business and you could do the same thing on a smaller participant scale.
Create an amazing day!
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Hi Sundi!
Thanks so much for the great advice. I have been juggling and juggling
ideas on how to market to the EP group. I am not limiting myself just to that niche but because I have a passion for it, it's definitely a part of my menu of services (at least the assistant part). I made a list of the event planners in my area but wondered if I could really be virtual as an event planning assistant. So therefore, was having trouble with my intro letter. I'm usually pretty good at coming up with letters and such; however, I am drawing a huge blank.
As a matter of fact, I do know a few event planners that I could speak with. Although, I am not a fan of making cold calls, I can definitely speak with the event planners that I do know. It does make sense to go the the source on what their needs are instead of trying to figure out what I can offer someone in this niche. This gives me more insight on my intro letter.
Thanks so much Sundi.
Sincerely,
sy