I often wonder if everyone understands what a Virtual Assistant can actually do for them and why they can benefit. One way to get around this and get your foot in the door is to create products that people understand with pricing they can relate to.

I market to a lot of Realtors and there are two hot buttons; their database and contacting their database. When I make contact with a Realtor and they express an interest I often lead with these two activities as examples of where I can give them more time, take away a burdensome task and possibly get more clients for them.

One product I offer is a monthly letter to their database. I have developed a spreadsheet to determine my costs so I know if I tell them I can send a letter on their behalf to 100 clients at $ 2.95 per letter including a $ 0.53 stamp and all they have to do is sign it then they can make the decision easily and if they say yes I know I am making a profit. They either reply "$295.00 for 100 letters is a lot. I can do it myself" (which they won't) or "Wow that's great and all I have to do is sign?" I have the advantage in that I have a lot of form letters that I mix in with market updates so they just edit a letter rather than write it in most cases.

This always leads to billable work cleaning their database and I tell them it is about $ 1.00 per name to organize their database and get it in a format I can do mail merges and print labels.

Long answer. but I hope it helps. I have a few other "products" if you are interested.