Well, it's considered a micro-blog because you are only permitted 150 characters [not words] per post. You use it like you would any social event. You participate in short discussions, post information you think is worthy, offer brief insights into your business ... generally build an online relationship with people in relatively real time.
You "follow" or subscribe to other people's posts and they may or may not follow yours. Here is a snippet from some of the ones I follow [technically read from bottom up.]:
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Quote:
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RobinHolstein What a GREAT presentation by Steve Blackwell of Blackwell and Co. about 1 hour ago from txt
304blogs Spoiled For Choice - [url] link removed about 1 hour ago from web
edoublep Want weekend. Now! about 1 hour ago from txt
jkhewett Last Tweet from the computer ... back online Monday! about 1 hour ago from TwitKit
jkhewett Preparing to go off line for 3 days ... not sure I can???? about 2 hours ago from TwitKit
304blogs Shorter Kent Gates: Waaaah! - [url]link removed about 2 hours ago from web
RobinHolstein I love mornings! SCORE breafast at the Marriott begins 730. Topic: The Perfect Ad. Looking forward to this one! about 3 hours ago from web
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I suppose it could be compared to some of the messaging programs, but it's designed to be shared with groups of people, not just one at a time.
Does that help?