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Old 07-25-2008
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lanelt lanelt is offline
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Company name: Taylored Office Solutions, Inc.
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Default What NOT to do in a marketing email
I get marketing e-mails all the time. I'm talking something different than the really crappy spam junk that annoys the *&%% out of me. These are the e-mails from someone or a company that even though I'm not interested (I hate unsolicited emails) at least it's something that pertains to me. Because I get random inquiries, etc., I usually scan most e-mails before I delete them unless I KNOW it's garbage.

So, today I get one for a VA Industry company. So, here's my what NOT to do: Don't send out an e-mail asking someone to look at your service and NOT provide a link for them to go to your website. How are you going to get them to sign up for your service if they can't even get there!?! (Yes, Tammi, I know I'm not supposed to put multiple punctuation in a sentence it fits. )

OK, done complaining -- actually I'm not but that's enough for this post.
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Lanel Taylor, CVA ~ Virtual Bookkeeper
Taylored Office Solutions
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