If they gave you the business card then they are giving you permission to contact them and you are giving them the same permission. I like to follow up networking meetings with a handwritten, personalized note. If you have a newsletter add them to that mailing list.

You can mail them a packet of information but personally I wouldn't. I would start the relationship building and go from there. Mailing a bunch of information can get costly and chances are they won't read it or keep it because you're a name in a stack of business cards. But, if you start relationship building with them then your name will become familiar to them.

However, if during your meeting and talking with them they showed interest then of course mail them more information and follow up with them.

One hint I learned when "business card collecting" is to put hot prospects in one pocket and cold prospects in another. Also, be sure to put notes about each individual on the back of the card the first chance you get so you remember specific information about each person.

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Lanel Taylor, CVA ~ Virtual Bookkeeper
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