This is from TrendHunter magazine and the author is the guy from BzzAgent. (If you haven't heard of BzzAgent, let me know and I can send you an email invite. I've been doing it for about 2 years now and I love it!)
Anyway, you can
download the book here. I've been skimming over it and downloaded it to read later. Some parts of it are geared towards people who are trying to market an actual product but most of it seems to contain information that could apply to anyone who is interested in marketing, whether its a product or a service.
If anyone gets a chance to read it in detail before I get around to it, let me know what you think.