Now here's something you don't see every day - a press release that has virtually *nothing* to do with a Virtual Assistant's practice but shares truly interesting news and plugs her business at the same time.

Check out this recent press release:
"Canadian Virtual Assistant Plans Quest to Visit 28 States in 31 Days"

Not only is it a really interesting plan for adventure she's got, but it's an excellent example of writing a truly fresh bit of copy for a press release...it gives people something to *really* talk about!

Any thoughts?
What kinds of personal life experiences can you imagine submitting a release for that would casually include your business but not literally focus on it?

Something to think about

__________________