When I was brainstorming for my name I had several that I wanted to use but I kept coming back to one name in particular. Well after many days of having all my choices floating around my head I decided to research them. All were taken in some form, including my fav.
Back to the drawing board.
My next step was on reference.com where I entered words that I wanted associated with my company and wrote down all the resulting keywords and definitions.
It became clear pretty quickly that 'Vital' was the word I had been looking for.
I want clients to feel as though I understand the services I provide are vitally important to their business and I treat them as such.