I agree completely Julia.

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To learn about business development and marketing, we shouldn't limit ourselves to just business information written by other VAs. We should be learning from all sources - whether it's real estate, ad agencies, even Pepsi or Starbuck's - every business is a source of learning for us.

Yes! So much can be learned and incorporated by looking at successful businesses' marketing (Disney is the best at branding, in my opinion, for example). However, note that all of their marketing is to sell more product, not their business secrets (which is why I feel uncomfortable with "business kits" of all kinds).

I came up with my new company name, Your Office People, after noting the cleverness of the H&R Block "You've got people" campaign. My target market is those professionals that don't have an office or don't have a staff (tradesman and small businesses) so I thought it worked out perfectly.