Originally Posted by Ask Viki!

I have a friend who is a Realtor and she says she's very much interested in my services, but says she doesn't understand how I can save her money, especially with the housing market being what it is, what exactly can a VA do for a Realtor that she can't do for herself?

I'm glad you asked this question. I want to specialize in this area as well but got a little worried when the market started to plummet. Even though the market is not the best right now, one of the things I realized is that the market is not going anywhere. Whether it's booming or not there are still people out there buying and selling properties and need agents. These agents need to be out there now more than ever trying to find the leads they need to buy or sell a house.

However looking at some of the possibilities of services, I feel that right now there are some things that I can't offer either because of lack of industry knowledge or lack of resources such as marketing identity & strategy, listing marketing coordination, drip marketing, SEO, transaction coordination and a few other things.

As for mailings, postcards, brochures, CMA prep, listing presentations, listing entry, I can do those things well and enjoy it. Since I can't do all the other things I tend to feel like a possible client will pass me by. I eventually want to seek training in some of the other areas but in a niche market does one need to offer every possible thing?