Tip: do not put your website in the article, rather sign off with your signature and website.

I'd be interested to know the reasoning behind this suggestion you rec'd - did the person who said this elaborate at all as to why?

I've always believed that providing linked calls to action (tastefully drafted - not necessarily the straight URL to the site, that is) fairly early in ANY piece online is a key component... so find that bit of advice very curious....

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