Hi everyone,
I have done a lot of research on this lately and all the info I have read is very current. To learn about what is important in
SEO, I have read a good cross seciton of advice from many different sources. What I have discovered is that Google no longer uses keywords or phrases but other search engines still do. Here is a quote from an interview of fellow VA, Tess Strand Alipour about
SEO.
Q: There seems to be a lot of confusion about the importance of meta tags – title, description and keywords - to search engine rankings. Which ones matter and which ones don’t?
A: They all matter. Although not all of them matter to Google and this is where the confusion comes in. In an effort to please Google, people sometimes forget that there are other search engines out there; and some of those search engines do take meta tags and keywords into account. It certainly doesn’t hurt to work out these elements with SEO in mind and in any case, Google is a fickle audience, what they may have discounted this season could become important again later. If there’s an aspect to SEO that you are aware of and have the ability to implement or add to your website, do it and do it right. http://www.vbsondemand.com/pdfs/tess...-interview.pdf
Hope this is helpful.
Sue