Copy the code EXACTLY as it appears, substituting your own image URL and tag content:

Here's how:
Get into your website code or template and wherever you see
<img src="www.yourimagelocationaddr ess.com">
add this little bit of info to the code alt="ENTER DESCRIPTIVE TAG HERE"
so it looks like this instead:

<img src="www.yourimagelocationaddr ess.com" alt="ENTER DESCRIPTIVE TAG HERE" />

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