Hi Fiona -

You have pretty much sumed up my life...I am trying to balance out everything so that I don't stress too much and/or strain myself and hurt my business before even starting. Word of mouth is a great marketing tool. Make sure you tell everybody you know and who will listen that you have opened your doors and give them cards and flyers. Go through your phonebook and your e-mail contacts find your business friends (other people who own businesses or work in client oriented locations such as the mall, wireless stores those places are bursting with potential clients so if you know people who work in those types of places make sure they have your marketing material in hand.) Little things like that can go a long way. Even though you will be hitting more than your target market it is easier to weed out what is not for you in a basket full as opposed to holding an empty basket.

Trish has given some good advice which I appreciate greatly. I believe slow and steady is the way to go.