Hi Jaimie,
Yep, I've had the old site redirecting since the first day the new one was officially live. You're right; it's a very important step in the rebrand process!
The trouble is, on some level, it fixes the "clicking" problem, but it doesn't get my old name out of circulation (or help get the "new" one in, for that matter) because it doesn't fix the anchor text that delivers the prospect to me. My concern is that it looks less than thorough--a perception I really can't afford as an editor--just to have those inaccurate profiles and resource paragraphs still out there. It's the kind of error (however "not my fault" it might be) a good editor is careful not to miss.
Where are you in the branding process yourself? I haven't been around the boards much lately and am not sure I've met you before. I hope you're making really great progress with your planning!
