View Single Post
    #36 (permalink)  
Old 04-01-2010
CortneySellers CortneySellers is offline
New Member
Company name: Cortney Sellers
 
Join Date: Apr 2009
Posts: 40
Default Re: Insider Secrets to Press Release Magic with Diana Ennen - live event archive
Originally Posted by DianaEnnen View Post
Hi

You know it on the Proof / Proof. Could you tell when I was talking there that it was one of those "been there, done it moments." Especially if you write press releases for clients, it just hurts (badly) when you find the release online and see a typo you made. Especially if you've already submitted it out. OUCH!!
You know a good way to catch these things? Read your copy BACKWARDS. Your brain causes you to glance over things if you read it normally, but backwards will cause things to stick out.

Cortney
Reply With Quote