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Old 04-01-2010
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DianaEnnen DianaEnnen is offline
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Company name: Virtual Word Publishing
 
Join Date: Feb 2008
Location: Margate, Florida
Posts: 265
Default Re: What do you take to a trade show?
Hi

Wow, that is spectacular, Robin!! I am so going to use the "science fair" idea. It just is so impressive.

I recently did a trade show. I really enjoyed it. Great to get out in person and connect. Here's some tips that I found helpful. I learned a lot too. Next time hopefully I'll do even better. I had a lot of "why didn't I think of that moments when I was there.

I had a folder with 2 pockets that I put some articles in, my business card, magnet, gift certificate, etc. It was great because then it gave them something tangible to take with them. I have heard back from several from doing this.

I had a notebook so they could sign up and give me their email addresses. My problem here was I couldn't read them. I asked on Facebook and Ruth Martin gave the tip of having a document with squares that they could fill in. So going to do that next time. Also, Paula Belyeu gave the recommendation of having a fishbowl to collect business cards and then have a contest. I love that idea.

I had copies of my books and also lots of business cards. I do several things so I had different business cards made for the different things I do. Did they want to start a business or did they want my PR services? Also I had magnets. People seemed to love the magnets. (thank you VistaPrint!)

Also I had a candy bowl. This did bring people over to the table and one did buy the book so it paid for the candy. (Just get candy you don't like if you sit and eat it all day.) LOL

One tip too is to get there early and set up. That way you can talk to the exhibitors too. I did more networking with them.

Thanks!

Diana Ennen
VirtualWordPublishing.com
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