Eleanor,

Will you be using an email responder program such as Constant Contact (there are others) or will you send these out from your client's email client such as Outlook?

In my opinion, if someone wants referrals, the emails should be more personalized instead of 'stock' letters. People will recognize if a letter is 'canned' and may dismiss it.

You or your client can create a LinkedIn account and set up the profile. I suppose you could go right down the list of names the client is asking you to contact and see if you can ask to connect with them. But LinkedIn is not about just making connections. It is about participating in discussions, posting discussions, asking for recommendations, creating recommendations for others, updating the status with valuable information and so on. I'm not sure if your client will be doing this but you can set him up with an account.

What kind of suggestions are you looking for?

Janine

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