Originally Posted by vballiances
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Wow Lily! I think you must have nailed that target!  Recently I was told that you could average a 2% return on a postcard mailout--and you were lucky if you got that many. How often do you do these mailouts?
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To date I have only sent mailings to 3 sets of addresses.
I sent out TO THE SAME MAILING LIST 3x: AUG-SEP (a 'hi, how 'ya doin'" type mailing), OCT/NOV ("remember me? Happy Holidays") and a JAN-FEB ("tax time is around the corner"). I sent out approx 75 pieces each time.
I received a response/contact (usually following the third mailing) of 8-12 companies from each address list, ended up providing 1-time services for 4-5 from each address list, and have gotten at least 1 on-going client from each address list.
Because I only work p-t, this is more than sufficient for my needs.
I am a bookkeeper and target entrepreneurs that have been in business between 1-2 years 'cuz that's when they realize their books are a mess.
The majority of 1-time services have been setting up their QuickBooks and showing them how to do the data entry. I have since had 1 of those 'how-to' clients come back and hire me to do their regular accounting work. Sad to say, several of them are already out of business.
I have also gotten referrals from quite a few of them.