My first client came through a newspaper ad that she had placed. After that it was mostly yellow page ads, that was 17-years ago in California. I have since relocated to Florida, and since becoming established here it's about 95% repeat clients and referrals from those clients. The other 5% from various forms on the Internet. Like Diana said I don't think yellow page advertising would work today, but it sure did all those years ago. I could tell the day the yellow pages were delivered my phone didn't stop ringing.