Hi
I think a press release would still be very beneficial. You can use it to target your local media. I'd still send it out online, but have an emphasis in the release that your specialize in ____ County. Also, you can add it to your media kit and proposals and also use it to send out to prospective clients. I'd go for it!
Thanks!
Diana Ennen
Virtual Word Publishing
www.virtualwordpublishing.com