Thread: Letters to Potential Clients
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Old 02-23-2010
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Default Re: Letters to Potential Clients
If you can personalize. Everyone feels special when they receive a letter that is addressed to their name. On the other hand, if you use the wrong name, or an ex-employees name, the potential client may be turned off. Thus I would only personalize if I was sure that the name was correct (and SPELLED correctly).

Another good marketing tool is to send out postcards. Postage is only $0.28 to send a postcard, as opposed to $0.44 to send a regular letter.

Julie
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