If you break down what you do in small increments, people will begin to understand. If you explain what you can do for them as opposed to explaining the PROCESS of what we do, this helps people to visualize the work.

So if they are a realtor, you can say, "I take the listing photos and insert them into websites like Realtor.com" or you can say, "I prepare tax returns in 2 hours" or "I create sign-up boxes on websites so you can receive free downloads."

Think in terms of 'Have you ever'...so when they ask you what you do, you can say, "Have you ever tried to upload a photo realtor.com? That is the work that I do."

Explain what you do in small pieces not how you do it.

Once you have their attention, then you can elaborate on the how you do it part.

It's just a matter of getting their attention. If it applies to their businesses, people will listen. The glazed-over look comes when they can't envision what you are telling them.

Don't bother explaining the virtual part...that can come later.

Janine

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