Hi Joey,
I did a chat event on VAF here in September and shared a few resources on what programs to use to create videos for online marketing. Here is the link to the archive:
Online Video Marketing on a Budget [archived chatroom event]
Most of the resources I listed are free like Windows Movie Maker and iMovie (for the Mac). Once you have your video created, uploading to YouTube. I look forward to seeing what you come up with!
Darlene