I think
SEO is a mystery for most of us. Some time ago I placed an RFP on another forum where I was a member (I will not renew by the way for reasons that have been expressed here in different posts about other forums).
I have several responses, one a guy in Australia who purported to be an
SEO expert. He told me my website was in frames. I contacted my (top rated) host who said "rubbish, it is no way in frames". Since then I have avoided so called
SEO experts - no disrespect to anyone.
By fiddling about by myself, adding content, social media, links and so on, my website has shot up in the rankings and I discover daily so much more I can do to get the search engines to see me.
Am I a
SEO expert? Good Grief, no, I'd rather be out running my dogs in the woods at sunrise as I do every day, but somehow my mickey-mouse efforts in a number of ways seem to be helping.
What do I know? Nothing - Just my humble two pennyworth!