Originally Posted by bridgeland
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I am currently waiting for my postcards to be printed and sent to me. I live in Australia, and have targeted the small businesses in my local area. Should postcards be addressed and posted, or can delivering them in a mailbox drop work? As these have taken up a chunk of my marketing budget for the month, I don't want to get it wrong.
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In the US, it is illegal to deposit ANYTHING in a mailbox; only the postal service is allowed to do so. That being said, I like the idea of hand-delivering a 'goody' with your postcard as an opportunity to meet your potential clients. Be sure and 'drill down' to your target market to minimize the expense.