Hi Elaine!
Here are a few things you can include if you want to expand that packet.
1) How about a couple of case studies? Each case study can include
--a brief background of each client (how long in business, what industry, size of company)
--a brief description of the problem the client had
--a detailed description of how YOU solved the problem
--a quote/testimonial from the client.
2) an FAQ sheet? (Include some questions that are not listed on your Web site FAQ, but also put a note at the bottom to see
www.....faq, if you have one there, for more info.)
3) a quick contact form? Include basics like name, e-mail, phone, but leave the majority of the form open space so the prospect can list his questions. (Be sure to include a note saying your response will be a no-cost, no-obligation consultation.)
4) If you do any kind of design work (Web sites, logos, DTP, etc.), samples--especially "before" and "after"--would be great also. You know what they say: a picture is worth a thousand words.
I'm getting so excited thinking about YOUR packet that I've just started a list for reworking mine. Thanks for the inspiration!